My family and I like a certain name-brand ice-cream, and we were delighted that one of their latest brand is named, "Everything and the..." Essentially it has many things inside (excluding the kitchen sink), from nuts to chocolate to peanut-butter. Clever branding.

Looking at the brilliant branding (not that I cam trying to promote ice-cream... unless said company is interested in sponsoring us!), I am reminded of our own approach to advocacy and fund raising, i.e. we do try everything and the kitchen sink! Habitat for Humanity Singapore does not need to be engage in house-building in Singapore, thanks to our very efficient government who has eliminated poverty-housing (a very rare achievement in this desperate world). Ironically, this means that it is a challenge when it comes to explaining what we are all about, since our supporters cannot easily experience the exihiliation of a house-build.

So we have to come up with attention-grabbing, yet meaningful activities to help people understand what we are all about, and to encourage them to join us in this great effort to fight poverty. And we have tried many things, some great, some not-so-great. Nonetheless, we will keep on trying for the sake of the thousands of people we help. One of the 'greats' include the upcoming annual barefoot walk, Bare Your Sole 2012, June 2nd Saturday, at Gardens by the Bay. Check out the website at www.bareyoursole.org.sg and register for this fun-filled family-oriented event now!

	Another innovation that we have come up with is the Hope-Bricklet. This is a DIY kit for you to make a small cement brick, so that we can embed it into a house at Batam, giving you the very real opportunity to be part of a house-build without actually leaving your house! Its a fun project that we believe every person, including a child can join in. Click on the picture below to find out more:

We do all these and more to share with you our vision, and prayerfully encourage you to join us in this great battle, to make this world a place where every person has a decent place to call home. So join us! Don't wait, just click away!

Love, Joy Peace.

Yong Teck Meng
National Director
11th April 2012